Alex Pritchard
Alex joined the firm in 2003 and is a Director and Financial Adviser.
He oversees the firms compliance, as well as giving financial advice specialising in particular in Investments.
As part of the board, Alex is involved with the discussions in relation to the future strategy of Applewood and has implemented many new systems and technologies over the years including the new Applewood App for Iphone and Android.
Alex is working towards Chartered qualification and will eventually take over from David and Kay in running Applewood Independent in the future.
Previously to that he completed a full-time higher education course in Music, which is a continuing passion of his today.
Outside of work, Alex enjoys going the gym, and karting regularly. He recently placed second in the fastest DMAX class in the 2016 Daytona 25 hour karting event, held once a year attracting teams from all over Europe.